A registered trademark agent in Canada, Benoit assists technology clients in challenging intellectual property matters. As the head of our trademark team, Benoit advises Canada’s most respected companies.
He works with leading foreign companies to secure, license and enforce intellectual property rights, with an emphasis on domestic and international trademark prosecution and global brand management. Advocating a sustainable prevention approach, Benoit helps clients understand the major issues and new developments in trademark practices.
Benoit counsels clients in general IP due diligence in mergers and acquisitions as well as in investment-related transactions spanning finance, consumer products, the fashion industry, pharmaceutical products, life sciences, computer technology and retail services.
Panolam Industries International, Inc.
Acted as Canadian counsel to Panolam Industries International, Inc., a portfolio company of funds managed by affiliates of Apollo Global Management, LLC, in connection with its acquisition by Insight Equity Management Company LLC, a leading middle market private equity firm.
Acted for McKesson Corporation, a leading international healthcare services and information technology company, in connection with its $3-billion acquisition of Rexall and Rexall Pharma Plus, which operate approximately 470 pharmacies in Canada, from Katz Group, one of Canada's largest privately owned enterprises.
First Quality Enterprises, Inc.
Acted as Canadian counsel to First Quality Enterprises, Inc., and its affiliates in connection with the acquisition of Fempro I Inc. and related companies.
The MANN+HUMMEL Group
Acted as Canadian counsel to The MANN+HUMMEL Group of Ludwigsburg, Germany, in connection with its acquisition of the global filtration operations (excluding the South American operations) of Affinia Group for a purchase price of approximately US$1.335 billion (US$513 million for the equity and the assumption of US$822 million of debt).
Acted for Fortis Inc. in connection with its sale to Energy Ottawa Inc. of 10 run-of-river hydroelectric facilities located in Ontario and New York State representing 31 megawatts of installed operating capacity.
Le Château Inc.
Acting for Le Château Inc. in connection with the international brand expansion and registration of its trademarks.
Acting for the Dynamite Group in connection with the international brand expansion and registration of its trademarks.
Acted successfully for Dollarama L.P. in connection with trademark opposition proceedings against Dollar Tree, Inc.
Reitmans (Canada) Limited
Acted successfully for Reitmans (Canada) Limited in connection with trademark opposition proceedings against Thymes LLC.
Acted for Prinoth SpA, a member of the Leitner Technologies Group, in its acquisition of the Camoplast Inc. Track Machine Group, a leading manufacturer of snow groomers and other utility vehicles.
Major Changes to Canada’s Trademark Laws to Come into Force in June 2019
Nov. 21, 2018 - The Canadian government introduced in 2014 the first procedural step toward ratifying and implementing five intellectual property law treaties in order to align Canadian practice with that of most other countries in the world. The government has also introduced amendments to its existing...
Canadian Trademarks Law and Practice: Extensive Amendments
July 03, 2014 - Earlier this year, the Canadian government introduced the first procedural step towards ratification and implementation of five intellectual property law treaties in order to align Canadian practice with most other countries in the world. The treaties include: The Madrid Protocol, designed to...