Davies

Advertising, Marketing & Distribution Practices

Consumer class actions are on the rise and Canadian advertisers are facing increasing enforcement from the Competition Bureau.

Experience puts our team at the forefront of this area’s emerging jurisprudence and best practices. We have the most recent and relevant experience representing clients in litigated proceedings, including acting in the first ever contested proceedings brought by the Commissioner of Competition under the recently amended misleading advertising provisions of the Competition Act. Davies is also defence counsel on a number of significant consumer class actions regarding advertised pricing and advertised claims.

In addition to our litigation expertise, Davies has significant expertise assisting clients with negotiating resolutions to issues and inquiries raised by enforcement officials and competitors.

We regularly advise clients on general compliance issues to ensure compliance with legislation including the Competition Act, the Criminal Code, the Consumer Packaging and Labeling Act and the Personal Information Protection and Electronic Documents Act.

In the distribution practices area, Davies regularly advises clients with regard to conduct such as terminating, refusing or limiting supply to distributors or dealers; minimum resale/advertised pricing policies; low pricing policies; bids and tenders; tied selling and exclusive dealing policies; and grey marketing.

Recent Work

  • Successful investigation into Google's search, search advertising and display advertising services in Canada
  • Brault & Martineau Inc. in defence of a class action on behalf of consumers purchased goods with financing

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Key Contacts

George Addy George Addy
Partner
Toronto
416.863.5588
Anita Banicevic Anita Banicevic
Partner
Toronto
416.863.5523
James Bunting James Bunting
Partner
Toronto
416.367.7433
Nick Rodrigo Nick Rodrigo
Partner
Montréal
514.841.6548

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