On November 30, 2004, Rogers Wireless Communications Inc. (RWCI) and Rogers Communications Inc. (RCI) announced that Rogers Wireless Inc. (Rogers Wireless), a wholly owned subsidiary of RWCI, completed a private placement in an aggregate principal amount of approximately US$2.356 billion (approximately C$2.807 billion). The private placement consisted of C$460 million 7.625 per cent senior (secured) notes due 2011, US$550 million floating rate senior (secured) notes due 2010, US$470 million 7.25 per cent senior (secured) notes due 2012, US$550 million 7.50 per cent senior (secured) notes due 2015 and US$400 million 8.00 per cent senior subordinated notes due 2012. The offering was made pursuant to Rule 144A and Regulation S under the Securities Act of 1933 in the United States, and pursuant to private placement exemptions in certain provinces of Canada.

The initial purchasers were represented in Canada by Davies Ward Phillips & Vineberg LLP with a team that included Patricia Olasker, Kenneth Klassen, Rob Murphy , Sonny Bhalla  and Donna Aronson (corporate), and Ian Crosbie and John Zinn (tax).